How to automate your content distribution

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You developed a fantastic content strategy, you have all the content formats ready for all the platforms, and you now need to publish your content making sure to be visible in multiple places on the internet.

When it comes to content, having an online presence on many platforms is essential to increase its visibility. You can't just publish on your blog, you need also to publish on your social channels, such as your Facebook page, LinkedIn profile, and so on.


What You Will Achieve

When creating content many people are involved. Content writers are writing for the web, creating long form content, while social media managers are adapting that content for a social channel.

Then the step to publish that content comes, and having 5 different formats for one unique piece of content can usually happens. So involving less people during the content distribution process speeding it up is essential.

At the end of this tutorial, you'll be able to unify the entire content distribution, automating this time consuming tasks and involving less team members as possible.

Choose The Channels You Want To Distribute Your Content To

As first step, you need to know the platforms you need to distribute your content to. They can be blog, social networks, and content publishing platforms like:

  • LinkedIn;
  • Facebook;
  • Twitter;
  • Medium.

Maybe in your company there could be multiple teams taking care of the content writing and distribution tasks, or it can be only you, with a couple of other people helping you.

In both cases there's the need to automate all the content distribution process, and the question is: how to publish different formats of the same content on multiple places?

The answer is really simple: by managing all of your content formats in one unique workspace, and connecting that workspace on any platform where your need to publish to.

Since each platform requires a different format, you can't publish a blog plost straight away on LinkedIn. You need to redeapt the content for the specific platform, and you need to do so from one workspace, without the need to switch between multiple tools.

This is where the tool that we're using in this tutorial comes in handy: Codelia Content Platform.

So after have choosen the platforms needed for your content distribution, we can jump to the next step.

Write Your Content In Different Formats

As mentioned above, Codelia makes us able to unify and automate the content distribution.

But how is this possible?

Fortunately Codelia offers built-in content writing tools and integrations with the most popular platforms and channels. Let's get in some practice.

Step 1. Access Your Codelia Account

Log into your Codelia account and create a new project or access an already existing one (if you don't have a Codelia account already, sign up to get a 15 days free trial).

From the left menu, access the Content Writing sub menu to create a new content template.

A content template is simply a specific typology of content, such as articles.

Codelia content templates

Step 2. Define a content structure with input fields

Each content template can have a custom content structure. The content structure is made from input fields that make you able to create new pieces of content.

Remember the platform that you choose earlier? Then it's time to define an input field for each platform. These input fields will make us able to write different formats related to the same piece of content inside one unique page.

So access the relative page by clicking on Input Fields in the left menu, and start adding your fields.

Codelia input fields

Step 3. Write your content

Now it's time to write your content in all the required formats.

Jump inside your content templates and add a new piece of content by clicking on the Add New button in the Actions dropdown.

You'll be redirected in a page where you'll see the defined input fields, in addition to some other basic ones.

Choose a title, a publication date (you can also schedule it for the future), and finally write the defined content.

At the moment save it as draft, we'll come back to publish it later after have connected the social channels to Codelia.

Codelia content writing

Connect All Your Channels Togheter And Publish Your Content

It's time to complete the last step. Navigate to the integrations page of Codelia. You'll be able to see some of the main ones, or you can navigate to Zapier to choose the best one for you.

Codelia integrates with Zapier, all you need to have will be a Zapier account (even the free one).

Create a Zap, and set up your trigger and action choosing Codelia as app to connect.

Once dpone, come back to your Templates list on Codelia, and set the Status of your piece of content to Published. It will be automatically distributed on all the platforms you have connected through Zapier.

Content brief
Edoardo Valenza

About the author

Edoardo Valenza

Edoardo is the Founder of Codelia. Fascinated by the digital world, he's looking for new ways to improve and automate the digital work life.

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